Cross-promo strategy — Sri Lanka (LKA) playbook

Scalable cross-promotion for mobile titles: targeted creatives, smart audience mapping, and lightweight tooling to move installs between owned titles while boosting retention and engagement.

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Lead: Priya Fernando

Growth strategist — UA & retention

Core tactics

In-app placements aligned to natural session flows
Contextual creatives with playable mockups
Deep-linking with soft rewards for first touch

KPIs to track

Cross-conversion rate (impression → install)
D1/D7 retention of cross-installs
Session transfer — minutes per user

Budget & cadence

Start with small slices (5–10% of UA) and measure cohort retention over 7 days. Iterate creative every 7–10 days.

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Audience segmentation

Map audiences across titles by engagement band and monetization behavior. Use soft-value deep links to route players into relevant onboarding funnels.

High-engagers

Daily players with >15 sessions/week — prioritize retention-forward cross promos.

Casual returners

Players who return weekly — use short playables and timed incentives.

Data sources: in-app events, analytics cohorts, and soft opt-in segments.

Process & checklist

Run a lightweight audit of placements, flows, and current creative performance. Create three target cohorts per title.

Produce 2–4 creatives per cohort, include lightweight playable or video, and configure deep-links with fallback routes to native onboarding.

Start with small audience slices, measure cross-conversion and retention, and rotate creatives based on signals every 7–10 days.

Selected case studies

Puzzle title — regional swap

Cross-promoted daily users from a casual match-3 into a new tile-based puzzle. D7 retention improved by 12% for cross-installs.

Runner game — session transfer

Used timed tutorial deep-links to bring players into mid-level checkpoints; session length on new title rose 18% for cohort A.

Strategy title — cross-retention

Segmented high-engagers with tailored offers; ROI measured through LTV uplift per cross-install cohort.

Playbook assets & next steps

Downloadable templates, creative briefs, and a short checklist to run a 30-day cross-promo pilot. For tailored help, book a *** with our growth team.

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