Monetization audit — Sri Lanka (LKA)

A focused audit of your mobile game's monetization systems, retention funnels and store positioning to increase ARPDAU and lifetime value while keeping player experience central.

  • Data-driven recommendations
  • Retention & funnel analysis
  • Platform compliance review
Audit dashboard
Scope

We evaluate acquisition funnels, retention cohorts, UI flows, in-app economy balance, store listing, and analytics instrumentation.

Deliverables
  • Audit report with prioritized fixes
  • AB test plan and KPI targets
  • Playbook for live tuning
Timeline

Typical engagement: 2–4 weeks for initial audit and roadmap; ongoing support options available.

Audit principles

We apply player-centric economics and metric-led experiments to ensure monetization scales without degrading retention or user sentiment.

Retention-first
Cohort analysis
Telemetry check
Store optimization
Design and analytics
Audit checklist

  • Event coverage and naming consistency
  • Quality of retention & funnel events
  • Missing telemetry or misattributed events

  • Progression balance and player sinks
  • Pricing tiers and perceived value
  • Reward cadence vs. engagement

  • Onboarding drop-offs and gating points
  • Purchase flows and failed conversions
  • Dialog frequency and interruption cost
Case snapshots
Case study 1 Retention uplift

Cohort improvements from onboarding tweaks and telemetry fixes.

Case study 2 Conversion flow fix

Streamlined purchase funnel reduced drop-off by 18%.

Lead analyst
Lead analyst
Senior analyst with live ops experience
Tools & KPIs
KPI Purpose Target uplift
Day-1 / Day-7 retention Measure onboarding effectiveness +10–25%
ARPDAU Revenue per active user indicator +8–20%
Conversion rate (purchase funnel) Flow efficiency from intent to purchase +12–30%
Initial recommendations
  • Prioritize instrumentation gaps and critical funnel events.
  • Run rapid AB tests for onboarding micro-adjustments.
  • Refine store assets and metadata for better discoverability.

Want a tailored roadmap? Use the contact link to request an engagement and we'll provide an estimate based on a brief intake call.

FAQ

Typical initial audit: 2–4 weeks depending on scope and access to analytics data.

Yes — ongoing live ops support and experiment execution are offered after the initial audit.