User acquisition — Colombo practice

Performance-driven mobile UA for studios and indie teams. We design creative tests, optimize funnels, and turn analytics into repeatable installs and retention improvements in Sri Lanka and APAC.

Talk to our UA lead Technical audit

Colombo, Sri Lanka
Local campaign support — LKT

Focus: Scale + Retention

We pair creative iteration with backend telemetry to reduce churn and improve L7 retention.

Acquisition channels we run

Tailored setups, measurable outcomes

Creative testing

Rapid A/B cycles for video and playable ads to find top-performing hooks and thumbnails.

Request creatives

Audience & growth

Segmented targeting, lookalike modeling, and lifecycle campaigns for retention uplift.

Explore targeting

Analytics & attribution

Event mapping, cohort analysis, and funnel diagnostics to align UA with retention goals.

See analytics

Selected case studies

Snapshot results from recent campaigns we advised on.

Retention lift via creatives

Creative refresh + funnel test improved D7 retention by double digits for a midcore title.

Role: Creative + analytics

Funnel optimization

Reduced early churn by simplifying onboarding and tuning UA placements.

Role: Funnel & UA ops

How we operate

1. Audit — Quick telemetry and creative review to set hypothesis.
2. Test — Parallel creative + audience tests for signal.
3. Scale — Promote winners while locking retention mechanics.
4. Optimize — Continuous cohort analysis and budget allocation.

We emphasize measurable lift and handover documentation so teams can run sustained campaigns.

Benchmark KPIs

Regional baselines (indicative)

Channel	Primary KPI	Typical Range	When to use
Video ads	View-through lift	Medium	Brand awareness & creative testing
Playable ads	Engagement to install	High engagement	Try-before-install experiences
Social lookalikes	Install volume	Scalable	Audience expansion after seed

Local team

Naveen Perera — UA Lead

Strategy, creative direction, and campaign operations. Based in Colombo with APAC campaign experience.

Connect on project Meet the studio

FAQ

Initial signals appear within 7–14 days; clear winners for scaling typically require 2–6 weeks depending on test volume.

We provide operational playbooks and can support ad ops together with your preferred platforms or local partners.

We work with common attribution providers and custom event pipelines; tooling is chosen per project needs.

Start a UA review

Short scoping call to map KPIs and next steps. Local rates and scheduling available.

Request a review

Or call + (94) 77 261-95-83